Empower.Ed
Empower.Ed is a corporate coaching company that guides businesses through a journey of self-awareness, empathy, and authentic connection. Our team was asked to create a campaign that highlights the value of cultivating self-awareness and empathy in the workplace through effective communication and leadership strategies.
After competing with 11 other teams working on a campaign for the same company, our team was ultimately picked to pitch to the client.
Art Direction and Design: Sam Butler and Bri Rojas Strategist: Caitlin Reimer Copywriter: Ethan Pearo Media Planner: Makayla Menebroker
Logo Redesign
Old Logo
New Logo
Business Cards
Website Redesign
Old Website
New Website
The Campaign
Company culture is more than a check box.
A shift in a company’s culture requires changing the formula of the business itself.
Inspired by calculations that small business owners live and breathe by, “change the equation” reimagines equations to prioritize personhood and autonomy in the workplace.
Because the professional is personal.
LinkedIn Ads
Newsletter
Tradeshow
Empower.Ed Succulents
Succulent plants set ourselves apart from the miscellaneous piles of brochures and random SWAG that stuff our pockets during conventions. Succulents also don’t require excessive maintenance, meaning that the plant (and the Empower.Ed logo) can stay present in any space for an extended period of time. No green thumb needed!