Empower.Ed is a corporate coaching company that guides businesses through a journey of authentic connection. Our team was asked to create a campaign that highlights the value of cultivating self-awareness and empathy in the workplace.
After competing with 11 other teams working on a campaign for the same company, our team was ultimately picked to pitch to the client.
Empower.Ed
Logo Redesign
Old Logo
New Logo
Business Cards
Website Redesign
Old Website
New Website
The Campaign
Company culture is more than a check box.
A shift in a company’s culture requires changing the formula of the business itself.
Inspired by calculations that small business owners live and breathe by, “change the equation” reimagines equations to prioritize personhood and autonomy in the workplace.
Because the professional is personal.
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Art Direction and Design: Sam Butler and Bri Rojas Strategist: Caitlin Reimer Copywriter: Ethan Pearo Media Planner: Makayla Menebroker